Odds are, if you have been to a function in Maine that required Audio Visual assistance, you have heard Dan Willis’ work. Personally I have known Dan for over 5 years due to my hospitality career and also other business ventures. His reputation is great and his work ethic and proven results are wonderful. According to AV Technik’s website the company was established with a few things in mind:
- Building strong relationships – people first, gear second.
- Crystal clear communication with an “always” open door policy. We always want to know how we are doing and what we can do to make a difference.
- Providing smart, effective, high quality and affordable equipment solutions.
- Kicking some audiovisual butt, smiling and having some fun while we are at it.
These principles should apply to what a lot of us do for work, or to the business’s we own. I recently asked Dan if he would be interested in sharing with us a little bit about his successful company and what it’s like to do business in Maine. Let’s hear from Dan.
How long has AV Technik existed? AV Technik opened it’s doors in October of 2004.
How did you get started in the AV industry? I am a drummer and have been since the 6th grade. At my bands first paying gig we decided to hire a professional sound company with our money. When they came in with all the equipment, I was hooked. I called the sound company which was then GPE at the time and asked them for a job. I started the next day. That was 18 years ago.
What made you want to get into AV? I always liked technology, flashing lights and buttons to press. I like doing different things and working with different people. It seemed like a good fit.
What is the most challenging part of being involved with the AV world? The days can be pretty long. 18 hours multiple days in a row are common. We also rely heavily on the equipment. If something blows up during an event it can get a little stressful. You try to be as prepared as possible but bringing two of everything to the job is pretty difficult.
What makes for a great event? When the attendees don’t know we exist and our client is the hero.
What was your favorite event to do AV for? My favorite events are the ones where we learn something, we have some fun and the client is all smiles at the end of it!
How is AV Technik utilizing Social Media? We have been using social media for a bit over a year now. We post to our Facebook business page and it pushes its way to our Twitter and LinkedIn accounts.
Where do you see your company in 10 years? We just bought a new 11,000 sq foot building an South Portland. We are enjoying ourselves and growing organically. I see more of the same. Having fun and making a living!
How does the internet affect your industry? Virtual meetings etc… where do I even begin. Couldn’t operate without it.

What separates your company from other AV company’s? We have a strong focus on people. even though we are an equipment company anyone can go buy a projector or a speaker. We offer a very personalized service and I try and stay in touch with every client… even if it is just a follow up and to make sure they can have direct contact with the owner if they want it.
Do you have any advice for other entrepreneurs in Maine regarding building a successful business? Be fair, be honest, smile and go kick some butt!
Think your business is in need of some of AV Technik’s services? You can reach AV Technik at 207-510-6655 or go through their website www.AvTechNik.com




