The pinnacle of exposure and credibility is finding yourself being invited to be on television to speak about your area of expertise. The opportunity is huge and the exposure is massive, the question is: What should I and shouldn’t I do while on TV? Below you will find a few tips of television do’s and don’ts.
Do dress to impress, but avoid wearing those striped shirts or hounds tooth patterns. You want your clothing to add to your credibility. Viewers will judge you by what you have on, even if that’s not fair. You do not want your clothing to be a distraction as people try and figure out if you are wearing a designer dress shirt or just a gigantic QR code.
Do not slouch, lean back, or attempt to be the Hunchback of Notre Dame incarnate. Lean forward roughly 15 degrees into the camera; you will look taller, leaner, and more confident. Leaning forward also helps add definition to your jaw line.
Do move your head and body enough to look natural but not so much that it appears Gangnam Style may be playing in your earpiece. You want to look natural, confident, and credible. Natural movements make sense, sitting perfectly still does not.
Avoid any movements that would take your hands above your head, past your shoulders, or through your hair. Remember you are being projected onto a box in someone’s living room or on their mobile device – not a movie theatre screen.
Do move your face and remember to blink, otherwise you will look like a robot.
Most important have fun and be yourself. There may sound like there are a ton of tips to remember and actions to avoid but just remember that you are the expert for that moment, proceed confidently and deliver your message.