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Author archive for David

  • How To Make Your Easter Unforgettable (With Social Media)

    I come from a decent sized family. My mom gave birth to four boys whose ages range wildly, I’m convinced that we were planned in sets – the first two, Don and Tom and then the last two Mike and David (me). I like to think that the decision was made that they needed to keep having kids until they […]
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  • How to Use Snapchat for Business

     Adding mobile applications to your business is important to stay ahead of the competition. By sending a photo or video that will disappear shortly after being viewed, the consumer is spurred into action. Snapchat can be used to deliver photos, videos and text messages to consumers. Currently, Snapchat logs over 400 million messages every day. There are many ways Snapchat […]
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  • How to Properly Size Images for Your Facebook Page

    How to Properly Size Images for Your Facebook Page When most users upload a photo onto Facebook, they don’t really think about the size of the image they’re using. Remember, though, that if a picture is too small or too large, it will be stretched or compressed to fit Facebook’s specific dimensions. When it comes to business pages, professionalism is […]
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  • Understanding the Different Types of Facebook Ads

    As Facebook continues to dominate the social media landscape, so do its advertising options for brands. Many ad opportunities allow you to personalize your campaigns and reach out to the right audiences, thereby driving sales and improving ROI. It can be difficult to keep track of the plethora of ad types, so we’re here to help you navigate your options. […]
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  • Top 10 Twitter Terms Explained

    Navigating the Twitterverse for the first time can be intimidating, especially if you don’t know what any of the terminology means. There’s a lot of lingo specific to Twitter users, and they’re important if you want to learn the ropes of what Twitter is all about. Don’t worry – it’s easier to become familiar with this social network and its […]
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  • 3 Things to Know about Facebook

    When I’m not chugging Mountain Dew and choking down protein bars you can find me speaking around New England about using social media more effectively for business. Below are 3 things I think everyone should know about Facebook. 1.    You can control who sees what you post. Ever wonder why your kid’s name and postings don’t appear in your Facebook […]
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  • Calculating the Reward of Risk

     I am not sure where I got my addiction for projects, businesses, and personal growth. I started my first business when I was around 12 years old when I convinced a gentleman with a very large estate in Windham to let me mow his lawn and also install his fresh sod. I would ride my bicycle from Varney Mill Estates […]
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  • You Need to Know This About Twitter

    Not too long ago if someone asked if you were on Twitter you may suspect they were using slang for some sort of drug or perhaps digging for a reference having to do with Tweety Bird. Now a days when people ask if they can reach you via Twitter, you probably know what they mean. But, do you understand all […]
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  • What Cancer Taught Me about Sales and Marketing

     About 10 years ago I was lying under a bench press in the basement gym of my parent’s home when I felt a lump about the size of a golf ball. I was not the least bit alarmed – lumps are normal when living a very active lifestyle. It wasn’t until about six months later when I was in Houston, […]
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  • 4 Ways To Be an Awesome Intern

    Roughly 11 years ago I was charting out my career path at the University of Southern Maine, and came across a snag in my plan – I needed to land an internship. It was a requirement of the class I was taking and I had no idea where to turn. I was not focused enough on what I wanted to […]
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