10 Tips for Success with Facebook Live

Thinking about using Facebook Live for your business but not sure where to start? Below are 10 tips for getting the most out of your Facebook Live experience.

  • Promote the event before you go live.
  • Go Live when you have a strong signal. If no signal is available, use wi/fi.
  • Write a description that will catch your community’s eye – be creative and write it before you go Live. Keep it short.
  • Be prepared to fill the first 30 – 45 seconds while you wait for your video to be promoted to your community.
  • Don’t shy away from repeating yourself as your community grows. Remember to introduce yourself, what the purpose of the broadcast is, and what people can expect.
  • Go Live in an area with good lighting.
  • Ask viewers to subscribe to your Live broadcasts during your video – tell them to click “Follow” so they can get notifications when you go Live.
  • Respond to commenters by name.
  • Facebook recommends that a Facebook Live video lasts at least 10 minutes – you can stay Live for up to 90.
  • Ask viewers to share the video with their community.
  • Purchase a Lav Mic so you can have high-quality audio – check out Rode smartLav+ (+/- $75)