Last updated: April 2026. Meta’s interface has changed — this guide reflects the current Business Portfolio setup in both Facebook Business Manager and Meta Business Suite.
Need to add someone to your Facebook Business Manager or Meta Business Suite? You’re in the right place. This guide walks you through it step by step — but first, a quick look at the roles available, because choosing the wrong one is the most common mistake people make.
Facebook Business Manager Roles: Quick Reference
| Role | Can Create Ads | Can Manage People | Can Change Settings | Can View Insights | Best For |
|---|---|---|---|---|---|
| Admin | Yes | Yes | Yes | Yes | Trusted agency partners, business owners |
| Editor | No | No | No | Yes | Social media managers posting content |
| Moderator | No | No | No | Yes | Community managers handling comments |
| Advertiser | Yes | No | No | Yes | Ad buyers who don’t manage the page |
| Analyst | No | No | No | Yes | Reporting only — read-only access |
Choosing the right role matters. Admin access gives someone full control — including the ability to remove you from your own account. Start with the most limited role that lets the person do their job, and expand access only when you’re confident in the relationship.
How to Add Someone in Facebook Business Manager
- Go to Business Settings.
- Under Users, click People.
- Click Invite people.
- Enter the email address of the person you want to add and click Next.
- Select the type of access you want to assign and click Next.
- Select the asset (page, ad account, etc.) and choose their level of access within that asset. Click Next.
- Review the invitation and click Send request. The person will receive an email invitation to join your Business Portfolio.
How to Add Someone in Meta Business Suite
- Go to Settings.
- In the People tab, click + Invite people.
- Enter their email address and click Next.
- Select the type of access and click Next.
- Select the asset and choose their access level. Click Next.
- Review and click Send request. They’ll receive an email invitation.
You can also find these instructions on the Meta Help Center.
Frequently Asked Questions About Facebook Business Manager
What is the difference between Facebook Business Manager and Meta Business Suite?
They are two interfaces for managing the same underlying business assets. Business Manager is the older, more settings-focused interface typically used by agencies and advertisers managing multiple accounts. Meta Business Suite is Meta’s newer unified dashboard that combines page management, messaging, ads, and insights in one place. Both allow you to add people and assign roles, and both are accessible from the same login.
What happens if I add someone as an Admin by mistake?
You can remove or change their role at any time by going to Business Settings, clicking People under Users, selecting the person, and adjusting or removing their access. Do this immediately if you assign the wrong role — Admins have full control over your business account, including the ability to add and remove other people.
Can I add someone to Facebook Business Manager without giving them access to my ad account?
Yes. Adding someone to your Business Manager and granting them access to specific assets like your ad account or Facebook page are two separate steps. You can add a person to your Business Manager and then choose exactly which assets they can see and what they can do within those assets.
What should I do if the person I invited never received the email?
Ask them to check their spam or junk folder first. If it’s not there, go back to Business Settings, find the pending invitation under People, and resend it. Make sure you used the email address associated with their Facebook account — invitations sent to a different email may not connect properly.
Is it safe to give my social media agency Admin access?
It depends on your level of trust with the agency and how long you have worked with them. Admin access gives them the ability to manage all assets, add and remove people, and change settings. Many agencies request Admin access for efficiency, but you can also grant them Editor or Advertiser access depending on what they actually need to do. If you are onboarding a new agency, starting with more limited access and expanding it over time is a reasonable approach. If you’re looking for a trustworthy agency to add to your account, reach out to Social Impressions to learn how we work.
What’s the difference between adding someone to Business Manager vs. adding them as a Page admin directly?
Adding someone directly to a Facebook Page (through Page Settings) gives them page-level access only. Adding someone through Business Manager lets you control access across multiple assets — pages, ad accounts, pixels, and more — from one place. If you’re running any kind of paid advertising or managing multiple assets, Business Manager is the right way to handle access.