Before You Hire an Influencer, Read This

Magnifying glass on a contract next to a smartphone showing a social media influencer profile representing due diligence before hiring an influencer

I’ve been in social media marketing for over 13 years, and I’ve watched a lot of businesses get genuinely excited about influencer marketing, dump money into it, and then wonder why nothing happened. The influencer had hundreds of thousands of followers. The video looked great. The views were there. But the sales weren’t. So before […]

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