Why B2B Tech Buyers Decide on LinkedIn Before They Ever Book a Demo
Your B2B tech buyers form their opinion on LinkedIn long before they book a demo. Here is what they see and what to actually do about it.
AI Influencers and AI UGC: A Look at What They Are and How Brands Use Them
AI influencers and AI generated content are real tools now. Here is what they actually are, how brands use them, and the one rule I will not break.
Social Media for Actors: What Casting Directors Actually See When They Look You Up
Casting directors look you up before you ever walk in. Here is what they see, what to post, and how to grow a following that turns into auditions.
TikTok Shop Samples: Why You Have to Spend Before You Earn
New TikTok Shop sellers have to seed wide before they earn. Here is how to spend on samples without going broke, and when to finally get selective.
Who’s Responsible When Your Influencer Gets Deported?
In the first three weeks after launching a dedicated immigration enforcement unit, Bali detained 62 influencers. Fined. Deported. Multi-year entry bans. That’s not a rumor or a policy memo. That’s active enforcement with real consequences, and it sent a very clear message to the creator economy operating on the island: the free pass is over. […]
I’ve Spent $12 Million on Ads in Regulated Industries. Here’s What I’ve Learned.
I started Social Impressions 15 years ago at my kitchen table with a laptop and a stubborn belief that I could figure out social media marketing before anyone else in my zip code did. I didn’t set out to specialize in regulated industries. I didn’t even know what that phrase meant yet. I just said […]
Yes, Social Media Can Help You Sell Custom Software
I can already hear the objection. “Social media is great for consumer products, David. But I sell custom software. My sales cycle is six months. My average deal is six figures. Nobody is buying enterprise software because they saw a TikTok.” You’re right. Nobody is going to watch a 60-second video and sign a $200,000 […]
The FTC Is Watching Your Influencers (And You’re the One Who’ll Pay)
A few months ago I got a call from a brand owner who was furious. Not at me, thankfully. At a creator they’d hired to promote their supplement on TikTok. The creator had gone off script, made a handful of claims about the product that were flatly untrue, and the video had already racked up […]
What You Can’t Say: A Real-World Guide to Social Media Claims for Regulated Brands
Last year I watched a supplement brand lose their entire Facebook ad account in a single afternoon. Not because they were doing anything shady. Not because their product was dangerous. Because someone on their team posted a customer testimonial that said “this cured my insomnia” and nobody caught it before it went live. One sentence. […]
Maybe You Shouldn’t Be an Influencer. And That’s Okay.
I’m going to say something that most people in this industry won’t say, because their business model depends on you believing the opposite. Maybe influencer marketing isn’t for you. Maybe affiliate marketing isn’t your thing. And maybe that’s not a failure. Maybe that’s just useful information arriving faster than it does for most people. I […]