How to Add Someone to Your Reddit Ad Account: A Step-by-Step Guide
How to Add Someone to Your Reddit Ad Account: A Step-by-Step Guide Getting team members access to your Reddit ad account should be straightforward, but I’ve seen too many projects stall in the first week because of permission issues. A client hires you to manage their campaigns, you’re ready to dive in, and then you […]
The New Snake Oil: How AI Is Making Bad Social Media Agencies Even Worse
Last week, a potential client sent me their current agency’s quarterly social media report and strategic plan. Twenty-three pages. Beautiful graphs. Confident language about “optimized funnels” and “mandatory KPIs” and ROAS targets between 6 and 10+. It looked impressive. Until I actually read it. Bullets drifted in and out of alignment. Spelling errors. Inconsistent capitalization. […]
New York’s AI Disclosure Law: What It Means for Your Ad Campaigns
If you’re running ads in New York (and let’s be honest, if you’re advertising online, you probably are), there’s a new law you need to know about. On December 11, 2025, New York Governor Kathy Hochul signed first-of-its-kind AI advertising legislation that requires advertisers to disclose when they use AI-generated “synthetic performers” in commercial ads. […]
Is TikTok’s New AI Feature Going to Kill Your Ads?
Is TikTok’s New AI Feature Going to Kill Your Ads? About two years ago, I started noticing something on TikTok that made me both excited and a little queasy. The AI-generated content was getting really, really good. I’m talking hyper-realistic historical recreations, celebrity deepfakes so convincing you had to do a double take, and fully […]
5 Things Your Social Media Manager Won’t Tell You (But Your Agency Should)
I’ve been running Social Impressions for over a decade now, and if there’s one thing I’ve learned it’s this: sometimes the kindest thing you can do for someone is tell them the truth they don’t want to hear. Your in-house social media manager is probably great at their job. They’re hustling, they’re trying, they’re doing […]
Understanding TikTok’s Affiliate Commission Structures: A Guide for Sellers and Creators
TikTok’s affiliate program offers a valuable way for creators to monetize their content and for sellers to leverage influencer marketing to drive sales. However, we often hear from affiliate creators who reach out to our clients—whose TikTok pages we manage—asking why they are receiving a lower commission than they once did on their videos. This […]
Elon Declares Hashtags Obsolete: What Does It Mean for Social Media Marketing?
Elon Musk’s latest announcement has the social media world buzzing: X (formerly Twitter) no longer requires hashtags. On December 17, 2024, Musk declared that hashtags are redundant, stating, “The system doesn’t need them anymore, and they look ugly.” This pivotal move away from traditional tools suggests a broader shift towards more sophisticated, AI-driven content discovery […]
How To Add Someone To Your Facebook Business Manager
Are you looking to add someone to your Facebook Business Manager or Meta Business Suite? This blog will guide you through the process step-by-step. Understanding the different roles and their importance is crucial: Admin: Has full access to manage all aspects of your business, including adding and removing people, changing settings, and managing permissions. When […]
12 Tips for Selecting the Ideal TikTok Shop Influencer
TikTok Shop has experienced exponential growth, rapidly becoming a powerful platform for e-commerce. In 2023, TikTok saw a 66% surge in users making purchases directly through the app, emphasizing its potential for brands to reach and engage with a wide audience (source: TikTok Business Blog). Here are twelve strategic approaches to help you identify the […]
How does a small Facebook ad budget lead to higher costs?
A smaller ad budget on Facebook can lead to higher costs per result due to several factors: Limited Data for Optimization: Facebook’s algorithms require data to optimize ad delivery. A smaller budget means fewer ad impressions, leading to less data for the algorithm to learn from. This can result in less efficient targeting and higher […]