Social Media for Actors: What Casting Directors Actually See When They Look You Up
Casting directors look you up before you ever walk in. Here is what they see, what to post, and how to grow a following that turns into auditions.
I’ve Spent $12 Million on Ads in Regulated Industries. Here’s What I’ve Learned.
I started Social Impressions 15 years ago at my kitchen table with a laptop and a stubborn belief that I could figure out social media marketing before anyone else in my zip code did. I didn’t set out to specialize in regulated industries. I didn’t even know what that phrase meant yet. I just said […]
Maybe You Shouldn’t Be an Influencer. And That’s Okay.
I’m going to say something that most people in this industry won’t say, because their business model depends on you believing the opposite. Maybe influencer marketing isn’t for you. Maybe affiliate marketing isn’t your thing. And maybe that’s not a failure. Maybe that’s just useful information arriving faster than it does for most people. I […]
Elon Declares Hashtags Obsolete: What Does It Mean for Social Media Marketing?
Elon Musk’s latest announcement has the social media world buzzing: X (formerly Twitter) no longer requires hashtags. On December 17, 2024, Musk declared that hashtags are redundant, stating, “The system doesn’t need them anymore, and they look ugly.” This pivotal move away from traditional tools suggests a broader shift towards more sophisticated, AI-driven content discovery […]
12 Tips for Selecting the Ideal TikTok Shop Influencer
TikTok Shop has experienced exponential growth, rapidly becoming a powerful platform for e-commerce. In 2023, TikTok saw a 66% surge in users making purchases directly through the app, emphasizing its potential for brands to reach and engage with a wide audience (source: TikTok Business Blog). Here are twelve strategic approaches to help you identify the […]
How does a small Facebook ad budget lead to higher costs?
A smaller ad budget on Facebook can lead to higher costs per result due to several factors: Limited Data for Optimization: Facebook’s algorithms require data to optimize ad delivery. A smaller budget means fewer ad impressions, leading to less data for the algorithm to learn from. This can result in less efficient targeting and higher […]
A Quick Guide to Identifying Real Vs. Fake Influencers (And why you should consider UGC instead)
So you’re about to embark on the exciting world of Influencer Marketing and explore what it has to offer your brand, but you, like many, find yourself concerned about how to identify real versus fake influencers. This is a valid concern because thousands of fake “influencers” whose numbers are inflated, fake, and, to be blunt […]
Tips for Avoiding Burnout As a Social Media Manager
As a social media manager, avoiding burnout is critical for your mental health and creativity. I hope this video is helpful with your efforts to prevent burnout as a social media manager.
6 Mistakes To Avoid With Your Social Media Marketing
For the past 8 years of my life, I have invested my time in helping business owners grow their online presence, exposure, and cash flow. I’ve seen a lot of great results for my clients but I’ve also seen a lot of missteps. Here are the 5 social media mistakes I see most often. Lack […]
Finding Your Purpose In Life
Finding your purpose in life can seem like a never-ending search for the fountain of youth. When I was growing up I was under the impression that God gives everyone a purpose (which I believe he does) and eventually there is an epiphany moment when the clouds clear, the heavens open wide, and a deep voice […]