Why B2B Tech Buyers Decide on LinkedIn Before They Ever Book a Demo
Your B2B tech buyers form their opinion on LinkedIn long before they book a demo. Here is what they see and what to actually do about it.
TikTok Shop Samples: Why You Have to Spend Before You Earn
New TikTok Shop sellers have to seed wide before they earn. Here is how to spend on samples without going broke, and when to finally get selective.
Who’s Responsible When Your Influencer Gets Deported?
In the first three weeks after launching a dedicated immigration enforcement unit, Bali detained 62 influencers. Fined. Deported. Multi-year entry bans. That’s not a rumor or a policy memo. That’s active enforcement with real consequences, and it sent a very clear message to the creator economy operating on the island: the free pass is over. […]
I’ve Spent $12 Million on Ads in Regulated Industries. Here’s What I’ve Learned.
I started Social Impressions 15 years ago at my kitchen table with a laptop and a stubborn belief that I could figure out social media marketing before anyone else in my zip code did. I didn’t set out to specialize in regulated industries. I didn’t even know what that phrase meant yet. I just said […]
The FTC Is Watching Your Influencers (And You’re the One Who’ll Pay)
A few months ago I got a call from a brand owner who was furious. Not at me, thankfully. At a creator they’d hired to promote their supplement on TikTok. The creator had gone off script, made a handful of claims about the product that were flatly untrue, and the video had already racked up […]
What You Can’t Say: A Real-World Guide to Social Media Claims for Regulated Brands
Last year I watched a supplement brand lose their entire Facebook ad account in a single afternoon. Not because they were doing anything shady. Not because their product was dangerous. Because someone on their team posted a customer testimonial that said “this cured my insomnia” and nobody caught it before it went live. One sentence. […]
Why Supplement Brands Are Losing Sales on TikTok Shop (And How UGC Fixes It)
I’ve been working with supplement brands long enough to know the pattern. A brand owner sees the numbers, gets excited, hires someone to post a few videos, and waits. The views roll in. The sales don’t. Then they blame TikTok. TikTok isn’t the problem. Supplement sales on TikTok Shop topped $1 billion in 2026. (Source: […]
OpenClaw AI Is Fascinating. It Also Nearly Deleted a Meta Executive’s Entire Inbox.
There’s a specific kind of excitement that comes with a new tool that promises to do everything. You know the feeling. Someone shares it in a Slack channel or on TikTok, and the comments fill up fast, and suddenly it feels like you’re the last person at the party who hasn’t tried it yet. That […]
New York’s AI Disclosure Law: What It Means for Your Ad Campaigns
If you’re running ads in New York (and let’s be honest, if you’re advertising online, you probably are), there’s a new law you need to know about. On December 11, 2025, New York Governor Kathy Hochul signed first-of-its-kind AI advertising legislation that requires advertisers to disclose when they use AI-generated “synthetic performers” in commercial ads. […]
Elon Declares Hashtags Obsolete: What Does It Mean for Social Media Marketing?
Elon Musk’s latest announcement has the social media world buzzing: X (formerly Twitter) no longer requires hashtags. On December 17, 2024, Musk declared that hashtags are redundant, stating, “The system doesn’t need them anymore, and they look ugly.” This pivotal move away from traditional tools suggests a broader shift towards more sophisticated, AI-driven content discovery […]