New York’s AI Disclosure Law: What It Means for Your Ad Campaigns
If you’re running ads in New York (and let’s be honest, if you’re advertising online, you probably are), there’s a new law you need to know about. On December 11, 2025, New York Governor Kathy Hochul signed first-of-its-kind AI advertising legislation that requires advertisers to disclose when they use AI-generated “synthetic performers” in commercial ads. […]
Elon Declares Hashtags Obsolete: What Does It Mean for Social Media Marketing?
Elon Musk’s latest announcement has the social media world buzzing: X (formerly Twitter) no longer requires hashtags. On December 17, 2024, Musk declared that hashtags are redundant, stating, “The system doesn’t need them anymore, and they look ugly.” This pivotal move away from traditional tools suggests a broader shift towards more sophisticated, AI-driven content discovery […]
How does a small Facebook ad budget lead to higher costs?
A smaller ad budget on Facebook can lead to higher costs per result due to several factors: Limited Data for Optimization: Facebook’s algorithms require data to optimize ad delivery. A smaller budget means fewer ad impressions, leading to less data for the algorithm to learn from. This can result in less efficient targeting and higher […]
A Quick Guide to Identifying Real Vs. Fake Influencers (And why you should consider UGC instead)
So you’re about to embark on the exciting world of Influencer Marketing and explore what it has to offer your brand, but you, like many, find yourself concerned about how to identify real versus fake influencers. This is a valid concern because thousands of fake “influencers” whose numbers are inflated, fake, and, to be blunt […]
The Value of Expert Social Media Management: Why Your Business Needs It
In the ever-evolving landscape of today’s business world, one thing remains constant: the undeniable impact of social media. From connecting with customers to showcasing products and services, social platforms have become the lifeblood of modern businesses. Yet, amidst the bustling demands of entrepreneurship, many business owners struggle to manage their social media effectively. As a […]
Unlocking Success: Mastering Your User-Generated Content (UGC) Marketing Campaign
In today’s digital age, User-Generated Content (UGC) marketing stands as a potent tool for brands. UGC involves leveraging content created by users – typically customers or independent creators – to promote a brand or product. It’s an innovative way to engage audiences, build brand loyalty, and provide your marketing efforts a genuine touch. Understanding UGC: […]
12 Online Video Ideas for Your Cannabis Business
There is no doubt that Facebook has quickly become a very video friendly social network. It seems every time I open up my newsfeed half the posts are either videos or Facebook Live. The question is, if you are operating in a restricted industry such as the Cannabis Industry, how can you use video best […]