I’ve Spent $12 Million on Ads in Regulated Industries. Here’s What I’ve Learned.
I started Social Impressions 15 years ago at my kitchen table with a laptop and a stubborn belief that I could figure out social media marketing before anyone else in my zip code did. I didn’t set out to specialize in regulated industries. I didn’t even know what that phrase meant yet. I just said […]
Yes, Social Media Can Help You Sell Custom Software
I can already hear the objection. “Social media is great for consumer products, David. But I sell custom software. My sales cycle is six months. My average deal is six figures. Nobody is buying enterprise software because they saw a TikTok.” You’re right. Nobody is going to watch a 60-second video and sign a $200,000 […]
Maybe You Shouldn’t Be an Influencer. And That’s Okay.
I’m going to say something that most people in this industry won’t say, because their business model depends on you believing the opposite. Maybe influencer marketing isn’t for you. Maybe affiliate marketing isn’t your thing. And maybe that’s not a failure. Maybe that’s just useful information arriving faster than it does for most people. I […]
Creators: Should You Charge Brands an Upfront Fee for TikTok Shop Videos?
An agency owner’s honest take on whether TikTok Shop creators should charge brands upfront, when it makes sense, and the smarter things to negotiate for in almost every case.
AI Is Not Your Compliance Department
Every few weeks, a client sends us Facebook ads written by ChatGPT and asks us to just run them. No edits. No strategy. Just “AI wrote it, can you launch it?” I get it. I really do. AI is remarkable, and when it does something well once, it’s tempting to trust it completely from that […]
Why Supplement Brands Are Losing Sales on TikTok Shop (And How UGC Fixes It)
I’ve been working with supplement brands long enough to know the pattern. A brand owner sees the numbers, gets excited, hires someone to post a few videos, and waits. The views roll in. The sales don’t. Then they blame TikTok. TikTok isn’t the problem. Supplement sales on TikTok Shop topped $1 billion in 2026. (Source: […]
Is TikTok’s New AI Feature Going to Kill Your Ads?
Is TikTok’s New AI Feature Going to Kill Your Ads? About two years ago, I started noticing something on TikTok that made me both excited and a little queasy. The AI-generated content was getting really, really good. I’m talking hyper-realistic historical recreations, celebrity deepfakes so convincing you had to do a double take, and fully […]
5 Things Your Social Media Manager Won’t Tell You (But Your Agency Should)
I’ve been running Social Impressions for over a decade now, and if there’s one thing I’ve learned it’s this: sometimes the kindest thing you can do for someone is tell them the truth they don’t want to hear. Your in-house social media manager is probably great at their job. They’re hustling, they’re trying, they’re doing […]
Elon Declares Hashtags Obsolete: What Does It Mean for Social Media Marketing?
Elon Musk’s latest announcement has the social media world buzzing: X (formerly Twitter) no longer requires hashtags. On December 17, 2024, Musk declared that hashtags are redundant, stating, “The system doesn’t need them anymore, and they look ugly.” This pivotal move away from traditional tools suggests a broader shift towards more sophisticated, AI-driven content discovery […]
How to Add Someone to Your Facebook Business Manager (2026 Step-by-Step Guide)
Last updated: April 2026. Meta’s interface has changed — this guide reflects the current Business Portfolio setup in both Facebook Business Manager and Meta Business Suite. Need to add someone to your Facebook Business Manager or Meta Business Suite? You’re in the right place. This guide walks you through it step by step — but […]