A Quick Guide to Identifying Real Vs. Fake Influencers (And why you should consider UGC instead)

So you’re about to embark on the exciting world of Influencer Marketing and explore what it has to offer your brand, but you, like many, find yourself concerned about how to identify real versus fake influencers. This is a valid concern because thousands of fake “influencers” whose numbers are inflated, fake, and, to be blunt […]