12 Tips for Selecting the Ideal TikTok Shop Influencer

TikTok Shop has experienced exponential growth, rapidly becoming a powerful platform for e-commerce. In 2023, TikTok saw a 66% surge in users making purchases directly through the app, emphasizing its potential for brands to reach and engage with a wide audience (source: TikTok Business Blog). Here are twelve strategic approaches to help you identify the […]