The New Snake Oil: How AI Is Making Bad Social Media Agencies Even Worse
Last week, a potential client sent me their current agency’s quarterly social media report and strategic plan. Twenty-three pages. Beautiful graphs. Confident language about “optimized funnels” and “mandatory KPIs” and ROAS targets between 6 and 10+. It looked impressive. Until I actually read it. Bullets drifted in and out of alignment. Spelling errors. Inconsistent capitalization. […]