Why Supplement Brands Are Losing Sales on TikTok Shop (And How UGC Fixes It)
I’ve been working with supplement brands long enough to know the pattern. A brand owner sees the numbers, gets excited, hires someone to post a few videos, and waits. The views roll in. The sales don’t. Then they blame TikTok. TikTok isn’t the problem. Supplement sales on TikTok Shop topped $1 billion in 2026. (Source: […]