How to Add Someone to Your Reddit Ad Account: A Step-by-Step Guide

Getting team members access to your Reddit ad account should be straightforward, but I’ve seen too many projects stall in the first week because of permission issues. A client hires you to manage their campaigns, you’re ready to dive in, and then you spend days trying to get through the door because someone selected the wrong role or accidentally added an old email address.

Whether you’re a business owner bringing on help or a freelancer waiting for client access, understanding Reddit’s permission structure will save everyone time and frustration. Here’s exactly how the process works.

Understanding Reddit’s Two-Layer Permission System

Reddit Ads uses two levels of permissions, and this is where most confusion happens. There’s a business-level role and an ad account-level role, and you need both configured correctly.

When someone invites you to their Reddit ad account, they’re making decisions at both levels. Miss either one, and you’ll either have too much access, too little access, or no access at all.

The Step-by-Step Process

1. Log in to Reddit Ads Your client needs to visit ads.reddit.com and log in to their account.

2. Locate “Invite New Members” On the right side of the page, they’ll find the option to invite new members to the account.

3. Enter the Email Address This seems simple, but it’s where many issues start. Make sure the email is typed correctly with no extra spaces or characters. I’ve seen invitations fail because someone copy-pasted an email with an invisible space at the end.

4. Choose the Business Role

This is the first layer of permissions. There are two options:

• Member: Cannot manage business assets but can be assigned as an admin for specific ad accounts
• Business Admin: Has full permissions to add and remove other members and manage all business assets

For most freelancers, agencies, or team members who just need to work within ad accounts, Member is the appropriate choice. Business Admin is typically reserved for internal leadership or trusted partners who need to manage the entire business structure.

5. Assign the Ad Account Role

This is the second layer, and it determines what someone can actually do within the ad accounts themselves. Your client will select which ad account (or accounts) to grant access to, then choose from three roles:

• Analyst: Can view and download performance metrics but cannot edit or create anything. This works for reporting-only roles or stakeholders who need visibility without operational control.
• Creator: Can edit and create campaigns and creatives. This is the role most people managing day-to-day operations need. It provides the core functionality without billing or campaign toggle access.
• Administrator: Can edit, create, toggle campaigns and creatives on and off, and update billing information. This is full control of the ad account.

6. Send the Invitation Once the roles are selected, click “Confirm” to send the invite. The invitation will appear as pending until the recipient accepts it.

What Happens After the Invitation is Sent

The invited person will receive an email with a link to accept the invitation. Once they click through and accept, they’ll have access based on the permissions assigned.

If your client needs to adjust permissions after sending the invite but before it’s accepted, they can modify it in the “Invitations” section. After someone has already accepted and is active in the system, permission changes happen through the team management area.

Common Issues and How to Avoid Them

Wrong email address: This is surprisingly common. Double-check spelling and watch for auto-fill errors.

Incorrect permission level: If someone needs to create campaigns but was given Analyst access, they’ll be able to see everything but change nothing. Start with the right role from the beginning.

Invitations going to spam: Check spam folders if an invitation doesn’t arrive within a few minutes.

Role confusion: Remember that business role and ad account role are separate. Someone can be a Member at the business level but still have Administrator access to specific ad accounts.

Choosing the Right Permissions

I typically recommend starting people at Creator level for ad account access. It provides everything needed to manage campaigns effectively without raising concerns about billing access. If broader permissions become necessary later, adjusting roles is straightforward.

The key is matching permissions to actual job responsibilities. Someone who only needs to pull reports doesn’t need Creator access. Someone managing your entire Reddit strategy shouldn’t be stuck with Analyst permissions.

Why Getting This Right Matters

Proper access management isn’t just about security or control. It’s about enabling your team to work efficiently. When permissions match responsibilities, people can do their jobs without constantly requesting access to features they need or worrying they might accidentally change something outside their scope.

Taking five minutes to set up roles correctly prevents days of back-and-forth trying to fix permission issues after the fact.

Moving Forward

Once access is properly configured, your team can focus on what actually matters: developing strategy, creating campaigns that resonate with Reddit’s communities, and driving real results for your business.

Need help with your Reddit ad strategy or social media strategy in general? Social Impressions specializes in helping businesses navigate platform complexities and build campaigns that actually work. Whether you need hands-on management, strategic guidance, or just someone to help you make sense of permission structures and best practices, we’re here to help.