I started this company in 2008 out of necessity, got laid off, spotted something most people were dismissing as a trend, and decided to bet on it. Seventeen (plus) years later that bet has turned into a career managing over $12 million in ad spend for some of the most interesting and high stakes clients in the country.
I’ve run social media for congressional candidates and a foreign presidential campaign. I’ve worked with bestselling authors, celebrities, UFC Hall of Famers, and supplement brands navigating the complicated world of regulated advertising. I’ve helped insurance companies, software firms, and TikTok sellers build audiences from scratch and turn them into real revenue.
The through line in all of it is that I care about the people I work with. I’m not running an account farm. I’m building relationships, and I treat your brand with the same level of attention I’d give my own.
Social media moves fast and the rules keep changing. Platforms update their algorithms, ad policies shift overnight, and what worked six months ago might be hurting you today. We stay close to all of it so you don’t have to.
Our job is to make sure your social media presence is working as hard as you are, whether that means managing everything for you, auditing what’s already in place, or coaching your team to do it better themselves.
AloeCure International: Boosted national direct sales through a comprehensive strategy involving social media advertising, organic content, influencer marketing, TikTok marketing, and UGC campaigns.
TrueCoverage Insurance: Expanded access to the Affordable Care Act by implementing social media ads, influencer marketing, UGC marketing, TikTok ads, and organic content campaigns.
Actors, Musicians, and Politicians: Provided one-on-one consulting and full-service campaigns to help them monetize their online presence, engage authentically with their audiences, and build memorable digital brands. Strategies included ads, organic content, influencer marketing, political ads, cartoons, and memes designed to resonate with their unique audiences.
The spreadsheet wizard behind the curtain, Erin keeps our influencers, UGC creators, and TikTok affiliates on task and on brand. She’s the reason David stays organized and the campaigns stay sane. When she’s not mastering marketing ops, she’s building AI avatars or running our festive side project, YuleTideDeals.com, because Christmas is a year-round lifestyle.
AloeCure International: Built a full scale national direct sales strategy combining paid ads, organic content, influencer marketing, TikTok, and UGC campaigns that meaningfully moved their bottom line.
TrueCoverage Insurance: Helped expand access to the Affordable Care Act through a layered strategy of social ads, influencer partnerships, TikTok, and organic content.
Political Campaigns: Managed social media for congressional candidates and a foreign presidential campaign, creating content that had to be precise, strategic, and built to withstand serious scrutiny.
Celebrities and Public Figures: Provided full service management and one on one consulting for actors, musicians, athletes, and creators who needed someone they could genuinely trust with their reputation online.
We also give back to causes that matter to us. A percentage of every dollar we earn goes to Hope for the Arctic, the humanitarian effort David founded to address the suicide epidemic in Arctic indigenous communities and connect them with mental health resources. We’ve been at that work for over 13 years because some things are bigger than business.
If you’ve made it this far, you probably already know whether we’re the right fit. We’d love to find out.
