TrueCoverage is a digital-first health insurance provider offering Affordable Care Act (ACA) coverage and supplementary policies. Their mission is to simplify the enrollment process and increase access to affordable care through online platforms and educational tools.
TrueCoverage wanted to scale its social media presence ahead of open enrollment and within a compliance-heavy industry (healthcare/insurance), where advertising restrictions are strict and platform-specific.
They needed a partner to conceptualize, create, publish, and manage all organic and paid content across multiple channels (Facebook, Instagram, TikTok, LinkedIn) to reach a wide audience, drive signups, and improve brand relatability. The internal team required external support to execute high-performing, compliant campaigns within a short timeline.
As part of a multi-year partnership, Social Impressions was tasked with expanding TrueCoverage’s digital strategy through a focused push into UGC and influencer marketing. This campaign built on years of trusted collaboration and marked a new strategic phase to meet rising enrollment and compliance demands.
With a track record in healthcare marketing and a specialized team adept at managing influencer campaigns and user-generated content (UGC), Social Impressions helped TrueCoverage launch a full-scale, multi-platform social campaign that outperformed previous efforts across several key metrics.
According to Deloitte, the majority of health plan respondents (63%) are zeroing in on compliance strategies in 2025. To align with this, TrueCoverage needed a partner who understood how to operate in that space without losing creative momentum.
Social Impressions was selected for its background in managing campaigns within highly regulated industries and its ability to execute efficiently without compromising compliance. The agency provided:
This combination of regulatory expertise and operational efficiency made Social Impressions a strong fit for the project.
Social Impressions executed a multi-platform campaign across Facebook, Instagram, TikTok, and LinkedIn with the objectives of increasing brand awareness, driving cost-efficient conversions, and improving audience engagement. Key initiatives included:
The Social Impressions team used AI tools to:
The assistance of AI tools allowed the team to scale their production without sacrificing quality. This also helped them stay ahead of tight content deadlines.
With these systems in place, the campaign delivered measurable outcomes:
“Initially, he managed our Facebook presence with precision and consistency, but it was his expansion into TikTok and influencer marketing that truly elevated our brand.
David didn’t just connect us with influencers—he built a highly engaged ecosystem. He leveraged both his existing network of creators and new talent to drive meaningful engagement, not vanity metrics. His in-depth knowledge of lead flow and CRM automation enabled us to track and evaluate our campaigns effectively, and his ability to align our goals with the right voices contributed to growing brand trust and visibility in a crowded market.
His insights, enthusiasm, and fairness made him more than just a vendor—he became a trusted strategic partner. Thanks to his guidance, TrueCoverage surged ahead in the market, and we did it cost-effectively. I honestly can’t overstate the value of his counsel and execution.”
CMO, TrueCoverage Insurance
