Elon Declares Hashtags Obsolete: What Does It Mean for Social Media Marketing?
Elon Musk’s latest announcement has the social media world buzzing: X (formerly Twitter) no longer requires hashtags. On December 17, 2024, Musk declared that hashtags are redundant, stating, “The system doesn’t need them anymore, and they look ugly.” This pivotal move away from traditional tools suggests a broader shift towards more sophisticated, AI-driven content discovery […]
12 Tips for Selecting the Ideal TikTok Shop Influencer
TikTok Shop has experienced exponential growth, rapidly becoming a powerful platform for e-commerce. In 2023, TikTok saw a 66% surge in users making purchases directly through the app, emphasizing its potential for brands to reach and engage with a wide audience (source: TikTok Business Blog). Here are twelve strategic approaches to help you identify the […]
How does a small Facebook ad budget lead to higher costs?
A smaller ad budget on Facebook can lead to higher costs per result due to several factors: Limited Data for Optimization: Facebook’s algorithms require data to optimize ad delivery. A smaller budget means fewer ad impressions, leading to less data for the algorithm to learn from. This can result in less efficient targeting and higher […]
A Quick Guide to Identifying Real Vs. Fake Influencers (And why you should consider UGC instead)
So you’re about to embark on the exciting world of Influencer Marketing and explore what it has to offer your brand, but you, like many, find yourself concerned about how to identify real versus fake influencers. This is a valid concern because thousands of fake “influencers” whose numbers are inflated, fake, and, to be blunt […]
Tips for Avoiding Burnout As a Social Media Manager
As a social media manager, avoiding burnout is critical for your mental health and creativity. I hope this video is helpful with your efforts to prevent burnout as a social media manager.
What Startups Need to Succeed This Year
Startups can offer solutions to the many consumer problems this pandemic has created, and that means there are plenty of business opportunities to explore.
6 Mistakes To Avoid With Your Social Media Marketing
For the past 8 years of my life, I have invested my time in helping business owners grow their online presence, exposure, and cash flow. I’ve seen a lot of great results for my clients but I’ve also seen a lot of missteps. Here are the 5 social media mistakes I see most often. Lack […]
Finding Your Purpose In Life
Finding your purpose in life can seem like a never-ending search for the fountain of youth. When I was growing up I was under the impression that God gives everyone a purpose (which I believe he does) and eventually there is an epiphany moment when the clouds clear, the heavens open wide, and a deep voice […]
My Biggest Business Challenge Yet
For the past 13 days, I have faced the largest challenge of my entrepreneurial career. It is one that no business guru could have prepared me for and one that I never really considered when I struck out on my own. It has required almost all my energy, thinking, and time and has resulted in […]
3 Public Speaking Tips from Former White House Correspondent, Bob Berkowitz
Recently I had the opportunity to spend the day with a man who millions of people have watched as a television broadcaster, Bob Berkowitz. Mr. Berkowitz has done some pretty amazing things in his life; ranging from being a founding journalist of CNN, a White House Correspondent during the Reagan Administration, to writing a best-selling book. […]