10 Tips for Making Your First Influencer Campaign More Successful

SI Blog Tips For Your First Influencer Campaign

1. Identify your target audience Understand your target audience’s demographics, psychographics, and behavior. The first step of any strategic marketing campaign is understanding your audience’s demographics, psychographics, and behaviors. You need to know your audience and what matters to them to find an influencer or UGC Creator who will add value to your campaign. For […]

Guide to Getting Started with Instagram Collaborations

SI Blog Instagram Collaborations

If you are looking to increase your engagement and reach on Instagram then you should consider Instagram Collaborations (aka, Instagram Collabs). What are Instagram Collaborations? Instagram Collabs is a feature that allows you to collaborate with another Instagram user. You can use Instagram Collabs to co-author content like posts or reels, and the content will […]

How To Schedule Posts with Creator Studio

How to Schedule Facebook Posts Within Creator Studio

In this video, I’ll walk you through the basics of scheduling Facebook and/or Instagram posts while using Facebook Creator Studio. Not sure what Creator Studio is? Here’s what Facebook tells us: “Creator Studio brings together all the tools you need to effectively post, manage, monetize and measure content across all your Facebook Pages and Instagram […]

How Do I Contact Facebook Support For Ad Related Issues?

How to Contact Facebook Support

Ever found yourself asking that question…I’m going to guess you have a few million times. You might not even know that Facebook has a Live Chat Support option.  Well, they do and while I do not recommend using it for strategic advice I do find that the helpers at Facebook are great for ad-related questions […]

3 Expensive Mistakes Founders Make

3 Expensive Mistakes Founders Make

I have been helping companies launch, market, and earn new sales for over 10-years now and during that time period, I’ve also seen many Founders make the same mistakes before, or shortly after hiring me for advice and coaching. Sometimes the mistake is minor, sometimes the mistake is fatal, and other times we don’t even […]

How to Create Effective Social Media Strategies That Will Give Your Business a Boost

How to Create Effective Social Media Strategies That Will Give Your Business a Boost

Social media has become an indispensable part of any all-around marketing strategy. Building and maintaining a strong online presence is a make-it-or-break-it factor for SMBs and startups, and yet many small businesses fail to make the most of their social media channels. Bearing in mind that there are more than 3 billion social media users […]

The Most Popular Twitter Terms Defined

The Most Popular Twitter Terms Defined

It seems like every day there is a new term or buzzword with social media, so we thought it would be smart of us to take a moment and explain the most commonly used Twitter terms and their definitions. Check out the list below and if we let anything out – leave it in the […]